Tony Robbins UPW 2025

The only UPW event in Europe

Tony Robbins only Europe event

Unleash the Power Within 2025 — Tony Robbins only Europe event

Tony Robbins Keulen

Unleash the Power Within® 2025

Europe (Keulen, Duitsland) | 4-7 September 2025

(Join super early bird ticket waitlist to save up to 50% on tickets!)
Presented by

Unleash the power to break through any limitation

Experience the energy, emotion and transformation at Unleash the Power Within® Europe 2025

Unleash the Power Within is exclusively coming to Keulen, Duitsland in 2025

As a major hub for high-speed trains, Keulen Centraal Station offers fast and convenient connections from Amsterdam, Brussels, Berlin, Munich, and other cities. Or there are numerous daily flights to Keulen (CGN) from many international airports.

The event will be in English, but translation services are available in German, French, Italian, Spanish, Russian, Hebrew, and Persian.

For those who prefer, Unleash the Power Within Europe 2025 is also held as a virtual event.

Everything you need for lasting change

Eliminate limiting beliefs

Break the destructive patterns that prevent you from living life on your terms.

Master Tony’s success formula

Learn the proven way to achieve success, from closing a sale to achieving a goal.

Ditch stress and overwhelm

Create a vision and learn how to align your daily actions to reach your desired outcome.

Tap into unlimited energy

Reach a state of peak performance by training your body at a cellular level.

Rewire your brain

Radically change your mindset to step into a position of physical and mental power.

Harness incredible momentum

Discover how you can continue to push the boundaries of success in every area of life.

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Your life will never be the same again

This immersive event will give you the space and strategies to get to the root of your limitations, examine your beliefs and values, and discover the personal power that can shape your future, forever.

Growth in days, not decades

Day 1: Discover your true identity

Tony Robbins – Firewalk Experience

Embark on a transformative journey as you convert fear into power, confront and shatter your limiting beliefs, and gain the crucial skills to design an extraordinary quality of life. A shift in identity awaits!

Day 2: Create unstoppable momentum

Joseph McClendon III & Scott Harris

Close the gaps in your life by getting laser-focused on what you truly value. Then master Tony’s ultimate success formula to gain momentum, change your approach and achieve your most important outcomes.

Day 3: Transform from the inside out

Tony Robbins

Gain the tools for sustainable success by getting focused, closing the gaps and following through. Experience Tony’s full transformation process to overcome your greatest fears and create a compelling future.

Day 4: Awaken boundless vitality

Joseph McClendon III & Scott Harris

Revitalize your body and mind using Tony’s secrets for lasting and sustained energy. Experience heightened energy levels and more resilience to tackle your goals when the event ends!

Your co-hosts at Unleash the Power Within®

Joseph McClendon III and Scott Harris have been co-chairing UPW events with Tony Robbins for years and are considered absolute experts in their field.

Joseph McClendon III

Joseph McClendon III

Ultimate Performance Specialist

As a renowned neuropsychologist and performance specialist, he has worked with Hollywood stars, Olympic athletes and top CEOs. With over 35 years of experience and as a bestselling author, he inspires people worldwide to overcome their mental and physical limits and develop their full potential.

Scott Harris

Founder of Ultimate Coach & Ultimate Expert

For over 20 years, Scott has been a leading coach and speaker helping people around the world achieve financial, physical and emotional success. With a deep passion for personal growth, he has spoken on the biggest stages and created transformational change.

Super Early Bird Ticket Offer Extended Until Wednesday, 23 October!
This is your absolute last chance for Super Early Bird Ticket prices before they close.
Super early bird tickets go live on Sunday, 13th October, at 12:01 AM (CEST). Join the waitlist to be notified!
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The epic Black Friday sale is coming—join the waitlist to be notified!
Subscribe below to unlock access to Super Early Bird pricing.
The initial release saw high demand and is now closed to the public. As a subscriber, you have exclusive access for a limited time—before the next public release at higher prices. Get in quick!
Subscribe now to unlock access!
Exclusive access available only for a limited time—before the next public release at higher prices. Get in quick!

By clicking “Subscribe Now to Unlock Exclusive Ticket Pricing”, you’re officially joining our exclusive community of subscribers! In doing so, you agree to our Terms & Conditions and Privacy Policy and consent to receive emails from us to provide updates on your order and/or for marketing purposes. You may unsubscribe at any time. If you experience any issues with the form or unlocking subscriber-only pricing, please contact us at

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Silver Ticket

Upper Tier
Silver ticket seating chart
Early Bird
€1.499
€799
Limited Tickets!
Easy to pay in instalments

Gold Ticket

Lower Tier
Gold ticket seating chart
Early Bird
€1.799
€1199
limited tickets!
Easy to pay in instalments

Ultimate Ticket

Interior
Ultimate ticket seating chart
Early Bird
€1.999
€1599
Best value seating and perks!
Easy to pay in instalments

Black Ticket

Exclusive Box
Black ticket seating chart
Early Bird
€4.499
€2799
Box seating
Easy to pay in instalments

Diamond Ticket

At the stage
Diamond ticket seating chart
Early Bird
€5.999
€3499
Closest to Tony
Easy to pay in instalments

See what others are saying about Tony Robbins UPW

The ultimate experience

Unleash the Power Within® Europe 2025 offers a premium ticket option for the ultimate Tony Robbins experience.

Diamond ticket – with premium benefits

For those seeking the ultimate UPW experience, the Diamond ticket offers unmatched benefits:

Seating closest to Tony for the ultimate experience

Feel the electrifying energy like never before with premium seating that brings you closer to Tony Robbins and the stage. Every word, every movement, every moment resonates deeply, creating an intense experience that you feel at your core.

Diamond Lounge access

Experience the exclusive Diamond Lounge, an island of tranquility in the heart of the high-energy event. This private area is exclusively accessible to Diamond ticket holders.

Drinks (non-alcoholic)

Quench your thirst with our selection of premium non-alcoholic beverages like delicious juices and freshly brewed coffee or tea.

Catering (all meals)

Embark on a gastronomic journey with our catering in the Diamond Lounge. Our world-class catering offers an array of freshly prepared dishes, each designed to please your palate and provide you with the nutrients you need for an intense, transformative event.

Venue and location for Tony Robbins UPW Europe

In 2025, Unleash the Power Within Europe will take place in one of Germany’s most popular event locations – LANXESS Arena, in Keulen.

LANXESS arena logo
LANXESS arena

Discover Keulen

Keulen, a vibrant city in the heart of Europe, is the perfect destination for UPW Europe 2025.

Known for its rich history, dynamic culture, and welcoming atmosphere, Keulen offers an unforgettable experience for all visitors.

Once you arrive in Keulen, take some time to immerse yourself in the vibrant city life. Be enchanted by the majestic Dom van Keulen, stroll along the picturesque Rijn or immerse yourself in the delicious local cuisine. Thanks to the city’s efficient public transportation system, you’ll be able to move around effortlessly and discover the impressive sights.

Experience Keulen in all its diversity–an adventure that perfectly complements your stay at UPW Europe 2025.

Cologne, Germany
Easy transport options

Overcoming language barriers

Experience the power of transformation, no matter your language

Languages offered
German, French, Italian, Spanish, Russian, Hebrew and Persian
How it works

Our team of professional translators provides real-time translation of all content. We seamlessly integrate translation services into your UPW experience with advanced technology, so you won’t miss a moment! Just choose the “Ticket including translation” option when you buy your ticket to book your preferred language. You can pick up your translation device on-site with your admission ticket.

Frequently asked questions

Unleash the Power Within (UPW) is a powerful, multi-day event designed by Tony Robbins to help people overcome their mental, emotional and physical limitations. Through proven strategies, transformative exercises and life-changing inspiration, you'll learn how to turn your fears into strength, build unstoppable momentum and create the life you truly deserve. Are you ready for your breakthrough?

Anyone and everyone – students, entrepreneurs, families, business owners… Unleash the Power Within is for those seeking change and refusing to settle for less than they deserve. It's about empowering individuals to become everything they can be.

Tony Robbins Keulen live UPW event offers far more than what you find in Tony's books and digital programs – you'll tackle and overcome the fears and habits holding you back live with Tony. Science-backed and grounded in over 45 years of research on human psychology and peak performance, you'll learn powerful techniques employed by Tony to coach high-profile individuals and Fortune 500 CEOs. You'll emerge with empowering beliefs and practical tools to establish new habits and follow through. Plus, you'll connect with thousands of individuals who will inspire, motivate, and support your journey to lasting change.

Unleash the Power Within spans 4 days of full immersion. Expect a full days of content. Tony is outcome-driven, meaning each day's programming extends as needed to achieve group goals. Some evenings may conclude at 10pm, while others have continued later into the night. If you’re making travel arrangements, we recommend you schedule your flight for the day after the event ends.

Yes, Tony Robbins UPW Europe 2025 will be translated simultaneously into several languages to ensure you fully grasp the content. You can easily add a translation service to your booking by selecting your preferred language when purchasing your ticket. The available languages include German, French, Italian, Spanish, Russian, Hebrew, and Persian.

Still have questions? Contact us

You have the power.
It's time to unleash it.

Money Back Guarantee

You have the possibility to get your participation fee back until the lunch break on the second day of the event. If you are not satisfied by this time, please contact our customer service booth in the Lanxess Arena. There we will arrange a full refund of your participation fee. Please note that this guarantee is only valid until the lunch break on the second day and can only be claimed on site. To receive the refund, you must hand in your workbook and name badge at the customer service booth.