Tony Robbins
Unleash the Power Within® 2025
Europe (Germany) | 4-7 September 2025
Unleash the power to break through any limitation
Experience the energy, emotion and transformation at Unleash the Power Within® Europe 2025
Previously held in the UK, Unleash the Power Within is exclusively coming to Cologne, Germany (known as Köln in German, Keulen in Dutch) in 2025
With numerous daily flights from many UK and European airports, getting to Cologne (CGN) is easy. Alternatively, you can fly into Düsseldorf (DUS) or Frankfurt (FRA) and take the fast train direct to Cologne. As a major hub for high-speed trains, Cologne’s central station offers fast and convenient connections from Amsterdam, Brussels, Berlin, Munich, and other cities across Europe.
The event will be in English, but translation services are available in German, French, Italian, Spanish, Russian, Hebrew, and Persian.
For those who prefer, Unleash the Power Within Europe 2025 is also held as a virtual event.
Everything you need for lasting change
Break the destructive patterns that prevent you from living life on your terms.
Learn the proven way to achieve success, from closing a sale to achieving a goal.
Create a vision and learn how to align your daily actions to reach your desired outcome.
Reach a state of peak performance by training your body at a cellular level.
Radically change your mindset to step into a position of physical and mental power.
Discover how you can continue to push the boundaries of success in every area of life.
Stay tuned—super early bird tickets go live on Sunday, 13th October, at 12:01 AM (CEST). Join the waitlist to be notified!
This immersive event will give you the space and strategies to get to the root of your limitations, examine your beliefs and values, and discover the personal power that can shape your future, forever.
In just four days at Tony Robbins UPW, you will:
Face your fears and break through the barriers that hold you back. Experience the liberating power of courage and self-confidence.
Get clarity about your deepest desires. Ignite the passion that brings you closer to your dreams.
Learn to direct your energy to your true ambitions, not the fears that hold you back. Use this power to create the life you desire.
Get practical tools and strategies to shape your destiny. Empower yourself to lead the life you want to lead.
Growth in days, not decades
Day 1: Discover your true identity
Embark on a transformative journey as you convert fear into power, confront and shatter your limiting beliefs, and gain the crucial skills to design an extraordinary quality of life. A shift in identity awaits!
Day 2: Create unstoppable momentum
Close the gaps in your life by getting laser-focused on what you truly value. Then master Tony’s ultimate success formula to gain momentum, change your approach and achieve your most important outcomes.
Day 3: Transform from the inside out
Gain the tools for sustainable success by getting focused, closing the gaps and following through. Experience Tony’s full transformation process to overcome your greatest fears and create a compelling future.
Day 4: Awaken boundless vitality
Revitalize your body and mind using Tony’s secrets for lasting and sustained energy. Experience heightened energy levels and more resilience to tackle your goals when the event ends!
Your co-hosts at Unleash the Power Within®
Joseph McClendon III and Scott Harris have been co-chairing UPW events with Tony Robbins for years and are considered absolute experts in their field.
Joseph McClendon III
Ultimate Performance Specialist
As a renowned neuropsychologist and performance specialist, he has worked with Hollywood stars, Olympic athletes and top CEOs. With over 35 years of experience and as a bestselling author, he inspires people worldwide to overcome their mental and physical limits and develop their full potential.
Scott Harris
Founder of Ultimate Coach & Ultimate Expert
For over 20 years, Scott has been a leading coach and speaker helping people around the world achieve financial, physical and emotional success. With a deep passion for personal growth, he has spoken on the biggest stages and created transformational change.
Silver Ticket
- 4 days UPW Europe
- Firewalk Experience
- Event workbook
- Online follow-up workshop (Tony's 10-Day Challenge)
- Simultaneous translation bookable (GER, ITA, ESP, FRA, RUS, HEB)
Gold Ticket
- Seating in lower tier
- 4 days UPW Europe
- Firewalk Experience
- Event workbook
- Online follow-up workshop (Tony's 10-Day Challenge)
- Simultaneous translation bookable (GER, ITA, ESP, FRA, RUS, HEB)
Ultimate Ticket
- Interior seating directly behind Diamond
- Snacks
- Drinks (non-alcoholic)
- 4 days UPW Europe
- Firewalk Experience
- Event workbook
- Online follow-up workshop (Tony's 10-Day Challenge)
- Simultaneous translation bookable free of charge (GER, ITA, ESP, FRA, RUS, HEB)
Black Ticket
- Exclusive box seating
- Gift bag
- Drinks (non-alcoholic)
- Catering (all meals)
- VIP entrance
- 4 days UPW Europe
- Firewalk Experience
- Event workbook
- Online follow-up workshop (Tony's 10-Day Challenge)
- Simultaneous translation bookable free of charge (GER, ITA, ESP, FRA, RUS, HEB)
Diamond Ticket
- Seating closest to Tony, for the ultimate experience
- Diamond Lounge access
- Gift bag
- Drinks (non-alcoholic)
- Catering (all meals)
- VIP entrance
- 4 days UPW Europe
- Firewalk Experience
- Event workbook
- Online follow-up workshop (Tony's 10-Day Challenge)
- Simultaneous translation bookable free of charge (GER, ITA, ESP, FRA, RUS, HEB)
The ultimate experience
Unleash the Power Within® Europe 2025 offers a premium ticket option for the ultimate Tony Robbins experience.
With a Black ticket, you’ll enjoy an exclusive and comfortable event experience. Your benefits include:
Step into your space within the vibrant event. The Loge offers a premium view of the stage, allowing you to soak up every moment of Tony's words in an intimate setting.
Quench your thirst with our selection of premium non-alcoholic beverages like delicious juices and freshly brewed coffee or tea.
Embark on a gastronomic journey with our world-class catering served right in your private box. It offers an array of freshly prepared dishes, each designed to please your palate and provide you with the nutrients you need for an intense, transformative event.
For those seeking the ultimate UPW experience, the Diamond ticket offers unmatched benefits:
Feel the electrifying energy like never before with premium seating that brings you closer to Tony Robbins and the stage. Every word, every movement, every moment resonates deeply, creating an intense experience that you feel at your core.
Experience the exclusive Diamond Lounge, an island of tranquility in the heart of the high-energy event. This private area is exclusively accessible to Diamond ticket holders.
Quench your thirst with our selection of premium non-alcoholic beverages like delicious juices and freshly brewed coffee or tea.
Embark on a gastronomic journey with our catering in the Diamond Lounge. Our world-class catering offers an array of freshly prepared dishes, each designed to please your palate and provide you with the nutrients you need for an intense, transformative event.
Venue and location for Tony Robbins UPW Europe
In 2025, Unleash the Power Within Europe will take place in one of Germany’s most popular event locations – LANXESS Arena, in Cologne (Köln in German, Keulen in Dutch).
Discover Cologne (known as "Köln" in German and "Keulen" in Dutch)
Cologne, a vibrant city in the heart of Europe, is the perfect destination for UPW Europe 2025.
Known for its rich history, dynamic culture, and welcoming atmosphere, Cologne offers an unforgettable experience for all visitors.
Once you arrive in Cologne, take some time to immerse yourself in the vibrant city life. Be enchanted by the majestic Cologne Cathedral, stroll along the picturesque Rhine River or immerse yourself in the delicious local cuisine. Thanks to the city’s efficient public transportation system, you’ll be able to move around effortlessly and discover the impressive sights.
Experience Cologne in all its diversity – an adventure that perfectly complements your stay at UPW Europe 2025.
- With numerous daily flights from many UK and International airports, getting to Cologne (CGN) is easy. Cologne city centre is only a short drive from Cologne Bonn Airport (CGN). There is also the option to fly into Düsseldorf (DUS) and Frankfurt (FRA) and take the 1-hour fast train direct to Cologne.
- Cologne Central Station is an important hub with high-speed trains. Whether you're coming from Amsterdam, Brussels, Berlin or Munich, you can get to Cologne stress-free thanks to the excellent connections.
Overcoming language barriers
Experience the power of transformation, no matter your language
Languages offered
How it works
Our team of professional translators provides real-time translation of all content. We seamlessly integrate translation services into your UPW experience with advanced technology, so you won’t miss a moment! Just choose the “Ticket including translation” option when you buy your ticket to book your preferred language. You can pick up your translation device on-site with your admission ticket.
Frequently asked questions
What is Unleash the Power Within?
Unleash the Power Within (UPW) is a powerful, multi-day event designed by Tony Robbins to help people overcome their mental, emotional and physical limitations. Through proven strategies, transformative exercises and life-changing inspiration, you'll learn how to turn your fears into strength, build unstoppable momentum and create the life you truly deserve. Are you ready for your breakthrough?
Who should attend Unleash the Power Within?
Why attend a live event?
How long is the event?
Unleash the Power Within spans 4 days of full immersion. Expect a full days of content. Tony is outcome-driven, meaning each day's programming extends as needed to achieve group goals. Some evenings may conclude at 10pm, while others have continued later into the night. If you’re making travel arrangements, we recommend you schedule your flight for the day after the event ends.
Will the event be translated into other languages?
Yes, Tony Robbins UPW Europe 2025 will be translated simultaneously into several languages to ensure you fully grasp the content. You can easily add a translation service to your booking by selecting your preferred language when purchasing your ticket. The available languages include German, French, Italian, Spanish, Russian, Hebrew, and Persian.
You have the power.
It's time to unleash it.
You have the possibility to get your participation fee back until the lunch break on the second day of the event. If you are not satisfied by this time, please contact our customer service booth in the Lanxess Arena. There we will arrange a full refund of your participation fee. Please note that this guarantee is only valid until the lunch break on the second day and can only be claimed on site. To receive the refund, you must hand in your workbook and name badge at the customer service booth.
