Tony Robbins
Unleash the Power Within 2025
Tony's personal invitation to UPW Europe
Experience the energy, emotion and transformation at Tony Robbins UPW Europe 2025 – Your journey to unleashing your potential starts here!
With numerous daily flights from many UK airports, getting to Cologne (CGN) is easy. There is also the option to fly into other major airports – Düsseldorf (DUS) and Frankfurt (FRA) – and take the fast train direct to Cologne.
Whilst Tony Robbins UPW event is held in English, there are translations services available for German, Spanish, Hebrew, Russian, Italian and French speakers.
For those who prefer, Unleash the Power Within Europe 2025 is also held as a virtual event.
Unleash the Power Within Europe 2025 is more than just an event, it’s a catalyst for profound, lasting transformation.
In just four days, you will:
Face your fears and break through the barriers that hold you back. Experience the liberating power of courage and self-confidence.
Get clarity about your deepest desires. Ignite the passion that brings you closer to your dreams.
Learn to direct your energy to your true ambitions, not the fears that hold you back. Use this power to create the life you desire.
Get practical tools and strategies to shape your destiny. Empower yourself to lead the life you want to lead.
Join us at UPW Europe 2025 and step into a future of limitless possibilities.
Your transformation awaits!
Your journey at Unleash the Power Within: A day-by-day guide
Day 1: Embrace your power – The identity shift
Begin your transformative journey on Day 1. Turn fear into power by confronting and shattering your limiting beliefs. Gain the foundational skills to create an extraordinary life. An identity transformation awaits you, paving the way for lasting change and limitless growth.
Day 2: Propel forward – Create unstoppable momentum
The second day focuses on closing the gaps in your life. You’ll redirect your attention to what you really care about. Master Tony’s ultimate success formula to gain momentum, change your approach, and realize your most important goals.
Day 3: Transform completely – The day of transformation
Day 3 equips you with the tools you need for lasting success. Find your focus and keep at it. Go through Tony’s comprehensive transformation process to reclaim your true identity, conquer your deepest fears, and form a powerful vision for what you really want to achieve.
Day 4: Ignite your life – Ignite your energy & vitality
Tony has unlocked the secret of inexhaustible energy that allows him to be productive for 10-12 hours at a time, sometimes longer. This is the key to profound change and an extraordinary quality of life. Day four is all about sharing these principles with you and empowering you to unleash your own boundless energy and ignite your personal transformation.
Joseph McClendon III and Scott Harris have been co-chairing UPW events with Tony Robbins for years and are considered absolute experts in their field.
Joseph McClendon III
Ultimate Performance Specialist
Scott Harris
Founder of Ultimate Expert & Ultimate Coach
Virtual Ticket
- 4 days UPW virtual
- In the comfort of your own home
- Event workbook
- Post-UPW Workshop (Tony's 10-Day Challenge)
- Simultaneous translation bookable (GER, ITA, ESP, FRA, RUS, HEB)
Silver Ticket
- 4 days UPW Europe
- Firewalk Experience
- Event workbook
- Post-UPW Workshop (Tony's 10-Day Challenge)
- Simultaneous translation bookable (GER, ITA, ESP, FRA, RUS, HEB)
Gold Ticket
- Lower tier seating
- 4 days UPW Europe
- Firewalk Experience
- Event workbook
- Post-UPW Workshop (Tony's 10-Day Challenge)
- Simultaneous translation bookable (GER, ITA, ESP, FRA, RUS, HEB)
Ultimate Ticket
- Interior seating directly behind Diamond
- Snacks
- Drinks (non-alcoholic)
- 4 days UPW Europe
- Firewalk Experience
- Event workbook
- Post-UPW Workshop (Tony's 10-Day Challenge)
- Simultaneous translation bookable free of charge (GER, ITA, ESP, FRA, RUS, HEB)
Black Ticket
- Exclusive box seating
- Gift bag
- Drinks (non-alcoholic)
- Catering (all meals)
- VIP entrance
- 4 days UPW Europe
- Firewalk Experience
- Event workbook
- Post-UPW Workshop (Tony's 10-Day Challenge)
- Simultaneous translation bookable free of charge (GER, ITA, ESP, FRA, RUS, HEB)
Diamond Ticket
- Seating directly with Tony at the stage
- Diamond Lounge access
- Gift bag
- Drinks (non-alcoholic)
- Catering (all meals)
- VIP entrance
- 4 days UPW Europe
- Firewalk Experience
- Event workbook
- Post-UPW Workshop (Tony's 10-Day Challenge)
- Simultaneous translation bookable free of charge (GER, ITA, ESP, FRA, RUS, HEB)
Choose Your Experience – Black and Diamond tickets
Unleash the Power Within Europe 2025 offers premium ticket options, to enhance your event experience.
Limited number of Black and Diamond tickets available.
With a Black Ticket, you’ll enjoy an exclusive and comfortable event experience. Your benefits include:
Step into your space within the vibrant event. The Loge offers a premium view of the stage, allowing you to soak up every moment of Tony's words in an intimate setting.
Quench your thirst with our selection of premium non-alcoholic beverages like delicious juices and freshly brewed coffee or tea.
Embark on a gastronomic journey with our world-class catering served right in your private box. It offers an array of freshly prepared dishes, each designed to please your palate and provide you with the nutrients you need for an intense, transformative event.
For those seeking the ultimate UPW experience, the Diamond Ticket offers unparalleled benefits:
Feel the electrifying energy of the event like never before with premium seating that brings you as close to Tony Robbins and the stage as possible. Every word, every movement, every moment creates an intense experience that gets under your skin.
Experience the exclusive Diamond Lounge, an island of tranquility in the heart of the high-energy event. This private area is exclusively accessible to Diamond ticket holders.
Quench your thirst with our selection of premium non-alcoholic beverages like delicious juices and freshly brewed coffee or tea.
Embark on a gastronomic journey with our catering in the Diamond Lounge. Our world-class catering offers an array of freshly prepared dishes, each designed to please your palate and provide you with the nutrients you need for an intense, transformative event.
Tony Robbins UPW Europe Location
In 2025, Unleash the Power Within Europe will take place in one of Germany’s most popular event locations – Lanxess Arena, Cologne.
Discover Cologne
Cologne, a vibrant city in the heart of Europe, is the perfect destination for UPW Europe 2025.
Known for its rich history, dynamic culture, and welcoming atmosphere, Cologne offers an unforgettable experience for all visitors.
Once you arrive in Cologne, take some time to immerse yourself in the vibrant city life. Be enchanted by the majestic Cologne Cathedral, stroll along the picturesque Rhine River or immerse yourself in the delicious local cuisine. Thanks to the city’s efficient public transportation system, you’ll be able to move around effortlessly and discover the impressive sights.
Experience Cologne in all its diversity – an adventure that perfectly complements your stay at UPW Europe 2025.
- With numerous daily flights from many UK and International airports, getting to Cologne (CGN) is easy. Cologne city centre is only a short drive from Cologne Bonn Airport (CGN). There is also the option to fly into Düsseldorf (DUS) and Frankfurt (FRA) and take the 1-hour fast train direct to Cologne.
- Cologne Central Station is an important hub with high-speed trains. Whether you're coming from Berlin, Munich, Brussels or Amsterdam, you can get to Cologne stress-free thanks to the excellent connections.
Experience the Power of Transformation, No Matter Your Language
At Unleash the Power Within Europe 2025, we believe in the power of unity and the importance of understanding. That’s why we’re proud to offer simultaneous translation services for our attendees.
Seamless integration – our team of professional translators ensures real-time translation of all content. Using the latest technology, we ensure seamless integration of the translation service into your UPW experience. So you won’t miss a second.
Languages offered – we offer translation services in these languages: Spanish, French, German, Italian, Russian and Hebrew.
How it works – when you arrive, you’ll receive a headset that delivers the translated content directly to your ear. The translation is done in real time, so you can follow the event seamlessly.
You have the possibility to get your participation fee back until the lunch break on the second day of the event. If you are not satisfied by this time, please contact our customer service booth in the Lanxess Arena. There we will arrange a full refund of your participation fee. Please note that this guarantee is only valid until the lunch break on the second day and can only be claimed on site. To receive the refund, you must hand in your workbook and name badge at the customer service booth.